Web video production campaign

Director, James Smith, has driven the use of streaming media for many years. “Until recently end users have seen streaming video as an optional extra to their mainstream DVD films. However, it is now very much in the forefront and this is due to the fact that high speed internet connections have become commonplace in the UK and throughout the world. In fact, the requirement for web video in some cases supersedes the desire for DVD – many companies are marketing their web sites with integrated streaming video, rather than standing at exhibitions with DVD running on plasma screens. Of course, there is no replacing the customer facing value of appearing at exhibitions, but when time or budget does not allow, web video can be broadcasting from a web site 24 hours a day, 365 days a year. It is very powerful and cost effective.”

quality issues

“However, quality is vital – anyone can shoot some camcorder footage, carry out some basic editing and upload it to YouTube or other video networks but the production value of such videos is not something that will be acceptable to the corporate market. In fact the majority of users who watch video on the web prefer professional production."

According to a recent survey: those who pursue video favour sophisticated content. Sixty-two percent of online video viewers express a preference for video created by professionals, versus 19 percent who would rather watch video produced by amateurs*

* source: clickz.com

web video promotion

Raya Films is offering complimentary web video versions for clients signing up for corporate DVD productions before 1st May 2008. Visual media is incredibly powerful in today’s business world and Raya Films has a deep understanding of the power of the moving image and its impact on business communication.

Head of Production, Caroline Spence, explains the growth in recognition of the importance of web video. “Increasingly businesses and organisations are choosing to have promotional video streaming from their website to support their mainstream corporate films.”

Raya Films has driven the use of streaming media for many years, however, dedicated web video is now very much in demand due to the fact that high speed internet connections have become commonplace in the UK and throughout the world. “By offering this promotional service to our clients, there should be no reason to miss out of this incredibly effective marketing tool!”